Famous Influencer “La Nicholette” Kidnapped in Sinaloa as Her Cybertruck Records the Abduction

• La Nicholette: Kidnapping Caught on Video
• Influencer Deprived of Her Freedom
• Alarm Over Violence Against Women

The disappearance of the influencer known as La Nicholette set off alarm bells in Culiacán after a video surfaced showing the moment she was deprived of her freedom in a high-profile residential area.

The incident occurred in broad daylight and was recorded by the security camera of her own vehicle—a lilac-colored Cybertruck—which was later abandoned at the scene.

The case went viral within hours, not only due to the graphic nature of the footage but also because of where it occurred and the broader context of violence affecting the state of Sinaloa.

La Nicholette and the Impact of Her Disappearance in Culiacán

Breaking News | SINALOA
The video of the alleged kidnapping of Nicolette (“La Nicholette”), a local influencer, which took place in Isla Musalá, Culiacán, has been released. The footage shows that the alleged perpetrators appear to be very young, possibly even teenagers… pic.twitter.com/efQLavpxRU

— 1MNoticias (@1M_noticias) January 21, 2026

The Moment of the Kidnapping

The young woman, also known as “La Muchacha del Salado,” was confronted by armed men who forced her into a white sedan.

According to reports, influencer La Nicholette was kidnapped by two young men in the Isla Musalá area, a neighborhood where the governor of the state, Rubén Rocha Moya, has his residence.

The incident was recorded by the onboard camera of her vehicle, a lilac Cybertruck that was left abandoned at the site.

In the video, a young man with his face covered and carrying a long firearm prevents the woman from getting into her truck. Another individual then intervenes to help force her into the white sedan.

Local media reported that the crime occurred around 5:00 p.m. at the intersection of Tachiquilte Avenue and San Esteban Street, within the Musalá neighborhood—one of the most exclusive residential areas of the Sinaloa capital.

Operation and Search Efforts

National | Social media users shared footage of the alleged kidnapping of content creator and entrepreneur Nicholette, which reportedly occurred on the afternoon of January 20. The incident was allegedly captured by the cameras of her purple Tesla Cybertruck, which was later abandoned… pic.twitter.com/HBTdPaZbRY

— Comunicalia | Noticias | Podcast (@comunicaliamx) January 21, 2026

Following the report, members of the Mexican Army and local law enforcement agencies launched an operation in the area.

So far, no arrests have been publicly reported in connection with the case.

The Fiscalía General del Estado de Sinaloa issued an official missing-person bulletin confirming the woman’s identity as Nicole Pardo, 25 years old.

The lack of official information about her whereabouts has heightened concern both on social media and within the local community, particularly due to the circulation of the kidnapping video.

Who Is La Nicholette?

Nicole Pardo is a content creator with a strong presence on social media.

On Instagram, she has more than 163,000 followers, while on TikTok she has at least 111,000.

She is also active on Snapchat, Twitch, and YouTube.

Her content often showcases her personal life, business ventures, luxury vehicle purchases, and participation in social events. She also produces adult content through OnlyFans.

Her nickname, “La Muchacha del Salado,” matches the name of a district located east of Culiacán and has become a central part of her public identity.

A Context Marked by Violence

The case unfolds amid an escalation of violence against women in Sinaloa.

So far in January, seven women have been reported murdered in the state, six of them classified as femicides, according to data published by local media.

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This context has given greater weight to the La Nicholette kidnapping in Culiacán, adding it to a series of violent incidents that have once again brought the safety of women and the public exposure of content creators into the spotlight in the region.

SOURCE: EFE / Proceso